News
Von Dutch X Pure
Introducing the newest line at Pure Atlanta: Von Dutch. Von Dutch is a well-known fashion brand that was created in the early 2000s by Kenneth (Kenny) Howard, who got the nickname “Dutch” in high school and later added “Von” to the beginning for an artistic touch and led by famous French designer Christian
Audigier.
KASH
KASH is an athleisure wear brand for men, women, and kids, but it’s not your ordinary athleisure wear. KASH was created because the designer saw a need for comfortable yet elevated sportswear that is functional and luxurious at the same time.
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Moschino Pre-Fall 2021
Known for its colorful, innovative, and sometimes eccentric designs, Moschino has been one of the world's luxury favorites since the brand was created in 1983.
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Pure Kids
The Pure Family is excited to announce the opening of the newest Pure store, Pure Kids, located in Lenox Mall just two doors down from Pure Atlanta.
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DSquared2 x Pure
DSquared2 is the newest addition to the many luxury brands carried at Pure. We began selling DSquared2 in the later months of 2020, soon after their 25 year anniversary.
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PURE x B.B. Simon
Simon Tavassolia first launched his brand in 1987, however, you might better know him as B.B. Simon, the creator behind the iconic B.B. Simon belts that remain one of the world’s most beloved fashion accessories to this day.
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Dwight Howard, NBA Houston Rocket’s star center in the building!
We’re humbled and honored to have worked with Dwight since we opened the first store in Charlotte, NC almost a decade ago.
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Dallas Cowboys Dez Bryant and Orie Lemon of Tampa Bay, Styled by Lizzie Pure at Pure Houston, Houston Galleria Mall
It's an honor and a privilege to have such an amazing Pure family all over the world, I just love when out of town family members fly in to Pure to get styled.
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The humble and generous Mr. Kevin Gates visits Pure Atlanta
It's always an honor and a privilege to spend time with the many gifted artists that comprise the Pure Family. Kevin Gates is particularly special because his style, as reflected in his music is esoteric.
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Godspeed New York now at Pure
I’m really excited to introduce GodSpeed to the Pure product mix for the holiday 2016 season in all cities. I chose Godspeed from all outerwear lines in the market because of their persistent innovation and aesthetic.
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Fetty Wap visits Pure Atlanta at Lenox Square Mall
I feel very honored and humbled by the celebrity clientele that we have at Pure Atlanta. Every member of the Pure family is special to us, but; I was especially excited to have Fetty Wap visit Pure this week.
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