Free ground shipping over $100.

DSquared2 x Pure

DSquared2 is the newest addition to the many luxury brands carried at Pure. We began selling DSquared2 in the later months of 2020, soon after their 25 year anniversary, and it quickly became one of our best selling brands. At Pure we have a wide selection of DSquared2 denim, tees, and jackets to suit any style. To shop our selection of DSquared2, stop by Pure Atlanta located in Lenox Square Mall or shop online at

Credits & copyrights: Courtesy of DSquared
Meet the Founders
Identical twin brothers, designers, and founders of DSquared2 Dean and Dan Caten launched their first collection of womenswear in 1986, after leaving Parsons School of Design at the end of their first term, and called it ‘DEanDAN’. The brothers began designing for Gianni Versace and Diesel when they moved to Milan in 1991 and gained financial backing from luxury brand Diesel to launch their namesake brand. After debuting their first menswear collection in 1994 DSquared2 took off. Beginning in the early 2000’s Dean and Dan’s designs were worn by Madonna, Christina Aguilera, and Rihanna who are all known for their provocative yet chic and glamorous styles, just as DSquared2 is.  
DSquared2 is most known for its distressed denim and remains to be some of the most desired jeans on the market 25 years later. 

New Arrivals
Some of our new DSquared2 arrivals include denim jackets and jeans , tees, and joggers. 




Pictured above are the Icon Patch Tee Shirt and Sweatpants which are also offered in white.

The Cool Guy Striped Jeans in white are one of our current favorites and best sellers at Pure Atlanta. These bold printed jeans will make a statement with any outfit and are perfect for Spring.  
Some of the other DSquared2 jeans you can find at Pure Atlanta are the Cool Guy Jean, the Carter Jean, and the Skater Jean.
Come see us at Pure Atlanta to check out the rest of our DSquared2 new arrivals!