Authenticity Guaranteed

Every item sold by Pure Atlanta is 100% authentic — guaranteed. Whether you shop in our stores at Lenox Square in Atlanta and the Houston Galleria, or online at PureAtlanta.com, you get genuine designer clothing, sneakers and accessories from the brands you love.

Our Authenticity Guarantee

For over 15 years, Pure has been a destination for luxury streetwear and designer fashion. Our buyers hand-select every piece we carry, and we stand behind each one. If you ever have a question about an item you bought from Pure, our team is here to help.

• Authentic designer brands — shop all designers at Pure, including the newest arrivals.
• Real stores you can visit — Pure Atlanta at Lenox Square and Pure at the Houston Galleria.
• Trusted by shoppers — rated 4.9 stars from more than 1,000 Google reviews of our Lenox Square store.
• Secure checkout — PureAtlanta.com is protected with SSL encryption.

Frequently Asked Questions

Is Pure Atlanta legit?

Yes. Pure Atlanta is a real luxury boutique located in the luxury wing of Lenox Square mall (2nd floor) in Buckhead, Atlanta, with a second store at the Houston Galleria. We have been dressing Atlanta for over 15 years and sell online at PureAtlanta.com.

Are the products on PureAtlanta.com authentic?

Yes. Everything we sell online and in our stores is 100% authentic designer merchandise. We never sell replicas, knockoffs or "inspired" items.

How can I tell I'm on the real Pure Atlanta website?

Our official website is www.pureatlanta.com. Our official social accounts are @pureatlanta and @purehouston on Instagram. Be cautious of look-alike websites offering designer items at prices that seem too good to be true.

Where is Pure Atlanta located?

Pure Atlanta at Lenox Square, 3393 Peachtree Rd NE, Suite 5025B, Atlanta, GA 30326 — (404) 841-3466. Pure Kids is at Suite 5000A in the same mall. Pure Houston is at the Houston Galleria, 5015 Westheimer Rd #3175, Houston, TX 77056 — (713) 621-7873.

What are your store hours?

Pure Atlanta: Monday to Saturday 10 a.m. to 8 p.m., Sunday 12 p.m. to 6 p.m. Pure Houston: Monday to Saturday 10 a.m. to 8 p.m., Sunday 11 a.m. to 7 p.m.

What if I have a question about an item I bought?

Contact our customer service team and we will make it right. Call 404-841-3466 (phone support every day, 10 a.m. to 1 p.m. ET), text 404-808-2115, or email CustomerService@pureatlanta.com.

Can I return or exchange an item?

Yes. We accept returns and exchanges within 30 calendar days of delivery on eligible items that are new and unworn with tags attached — just contact us first for a return authorization. Sale items and undergarments are final sale. See our full Shipping & Returns policy for details.

Do you ship nationwide and internationally?

Yes. We ship across the U.S. and internationally with UPS Worldwide. Orders typically process within 2 business days, and we email your tracking number when your order ships.

Shop authentic new arrivals at Pure Atlanta →