Privacy Policy

Last updated: September 2026

This Privacy Policy explains what information Pure (“Pure,” “we,” “us”) collects when you visit PureAtlanta.com or shop with us, how we use it, who we share it with, and the choices you have.

If you would like this policy in another format, such as large print, or read aloud to you over the phone, call us at (404) 841-3466, text (404) 808-2115, or email cs@pureatlanta.com.

Quick summary

• We collect the information you give us (like your name, email, and address) and information collected automatically when you use our website (like the pages you visit).
• We use cookies and similar tools to run the store, to understand how the site is used, and for advertising.
• Analytics and advertising cookies are only turned on if you choose “Accept all” in our cookie banner. You can change your choice at any time with the Cookie preferences link, which also appears at the bottom of every page.
• We do not sell your name, email address, or phone number.

Information we collect

Information you give us

When you create an account, place an order, sign up for emails or texts, enter a promotion, write a review, or contact us, we collect information such as your name, email address, phone number, shipping and billing address, order details, and the content of your messages. Payment card details are handled by our payment processors (such as Shopify Payments, Shop Pay, and Amazon Pay). We do not store full card numbers.

Information collected automatically

When you visit our website, we and our service providers collect information about your device and how you use the site. This can include your IP address, browser and device type, the pages and products you view, items you add to or remove from your bag, how you arrived at our site, and the date and time of your visit.

Cookies and similar technologies

A cookie is a small file that a website saves in your web browser. We also use similar tools such as pixels and tags. We group them like this:

• Essential (always on): needed for the store to work, for example to keep items in your bag, keep you signed in, remember your cookie choice, prevent fraud, and complete checkout. These are provided by Shopify and our fraud prevention provider.
• Analytics (only if you accept): help us understand how people use the site so we can improve it, for example Shopify analytics, Google, and Hotjar (which records how visitors move through and interact with our pages).
• Advertising and marketing (only if you accept): used to show you ads for Pure on other websites and apps, to measure those ads, and to personalize our marketing emails and texts based on your activity on our site. Providers include Google (Google Ads and Google Tag Manager), Meta (Facebook and Instagram), and Klaviyo.

Some site features are provided by other companies, such as product reviews (Stamped), product recommendations (Rebuy), search and filtering (Boost Commerce), and our Instagram feed. These providers may process information about your visit so the feature can work.

When you first visit our website, a cookie banner asks for your choice. Until you choose “Accept all,” we do not turn on analytics or advertising cookies.

How we use your information

• To process, ship, and support your orders, returns, and exchanges.
• To provide customer service, including help for customers with disabilities.
• To run, secure, and improve our website and prevent fraud.
• To send you marketing emails or texts if you signed up for them. You can unsubscribe at any time.
• If you accept advertising cookies, to show you ads for Pure on other websites and apps based on your visits to our site.
• To follow the law and protect our rights.

How we share information

We share information with companies that help us run our business, such as Shopify (our online store platform), payment processors, shipping carriers, fraud prevention, customer service, and the analytics, advertising, and email providers described above. These companies may only use the information to provide their services, or as described in their own privacy policies.

If you accept advertising cookies, advertising partners such as Google and Meta may receive information about your activity on our website. Under some state privacy laws, this may be considered “selling” or “sharing” personal information for targeted advertising. You can opt out at any time by choosing “Decline” in Cookie preferences.

We may also share information if required by law, to protect our customers or our business, or as part of a sale or reorganization of our business.

Your choices

• Cookie preferences: use the Cookie preferences link (also at the bottom of every page) to accept or decline analytics and advertising cookies.
• Global Privacy Control: if your browser sends a Global Privacy Control (GPC) signal, we treat it as a choice to decline analytics and advertising cookies.
• Your browser: you can also block or delete cookies in your browser settings. Some store features, like your shopping bag, may not work without essential cookies.
• Google and Meta ads: you can manage ad personalization in your Google account’s ad settings and in your Facebook and Instagram ad preferences.
• Emails and texts: use the unsubscribe link in any email, or reply STOP to any text message.

Your privacy rights

Depending on where you live, you may have the right to ask us to tell you what personal information we have about you, give you a copy of it, correct it, or delete it, and to opt out of targeted advertising. To make a request, email cs@pureatlanta.com or call (404) 841-3466. We may need to confirm your identity before completing your request. We will not treat you differently for making a request.

How we protect your information

We use reasonable safeguards to protect your information, and our checkout uses encrypted connections. No method of sending or storing data is completely secure, but we work to protect your information.

How long we keep information

We keep information for as long as we need it for the purposes described in this policy, such as to complete orders, handle returns, and meet legal and accounting requirements.

Children

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Accessibility

We want everyone to be able to read this policy and use our website. Please see our Accessibility Statement, or contact us using the details below if you need help or another format.

Changes to this policy

We may update this policy from time to time. When we do, we will post the new version on this page and change the “Last updated” date above.

Contact us

Pure
3393 Peachtree Rd NE, Suite 5025 (Lenox Square)
Atlanta, GA 30326
Phone: (404) 841-3466
Text: (404) 808-2115
Email: cs@pureatlanta.com