Privacy Policy
Last updated: October 21, 2026
This Privacy Policy explains how Pure ("Pure," "we," "us") collects, uses and shares your personal information when you visit or shop at PureAtlanta.com, shop in our stores at Lenox Square in Atlanta and the Houston Galleria, or hear from us by email or text.
Information we collect
Information you give us. Your name, email address, phone number, shipping and billing addresses, order details, sizes and style preferences, messages you send us, and reviews you post.
Payment information. Payments are processed by Shopify and our payment partners (such as Shop Pay, PayPal, Apple Pay and Google Pay). We do not store full card numbers.
Information collected automatically. When you use our site we and our partners collect device and browser information, IP address, pages viewed, products added to cart and how you arrived at our site, using cookies, pixels and similar technologies.
In-store information. When you shop in our stores we may record your purchase, your contact details if you share them, and your preferences so our stylists can help you.
How we use your information
- To process, ship and support your orders, returns and exchanges
- To answer your questions and provide personal styling
- To send you emails and texts about new arrivals, events and offers, when you have agreed to receive them
- To show you relevant ads on other sites and apps, and to measure how our ads perform
- To improve our website, products and service
- To prevent fraud and keep our site secure
- To meet our legal obligations
How we share your information
We share information with service providers who help us run our business, including Shopify (our store platform), payment processors, shipping carriers such as UPS, shipping protection providers, our email, text messaging and customer review providers, and analytics and advertising partners such as Google, Meta (Facebook and Instagram) and Pinterest. We may also share information when required by law, to protect our rights, or as part of a sale or transfer of our business.
Some sharing with advertising partners may be considered a "sale" or "sharing" of personal information under certain state laws. You can opt out at any time (see "Your rights and choices" below).
Text messages
If you agree to receive texts from Pure, we may send order updates, styling messages and marketing texts. Message frequency varies and message and data rates may apply. Reply STOP to opt out or HELP for help. Your mobile number and text messaging consent are never shared with third parties for their own marketing.
You can unsubscribe from marketing emails at any time using the link at the bottom of any email. We will still send emails about your orders.
Cookies
We use cookies to keep your cart working, remember your preferences, understand how our site is used and show relevant ads. You can manage cookies through our cookie settings, where available, and through your browser settings. Blocking some cookies may affect how the site works.
Your rights and choices
Depending on where you live, you may have the right to know what personal information we hold about you, to get a copy of it, to correct it, to delete it, and to opt out of targeted advertising or the "sale" or "sharing" of your personal information. We honor Global Privacy Control browser signals where required. To make a request, email hello@pureatlanta.com or call 404-808-2115. We will verify your request and respond as required by law, and we will not treat you differently for using your rights.
How long we keep information
We keep your information for as long as needed to serve you, run our business and meet legal, tax and accounting requirements.
Security
We use reasonable safeguards to protect your information, and our site uses encrypted (HTTPS) connections. No method of transmission or storage is completely secure.
Children
Our website is not directed to children under 13, and we do not knowingly collect personal information from them.
Changes to this policy
We may update this policy from time to time. We will post the updated version on this page with a new "Last updated" date.
Contact us
Questions about this policy or your information? Email hello@pureatlanta.com or call 404-808-2115.