Von Dutch X Pure

Introducing the newest line at Pure Atlanta: Von Dutch. Von Dutch is a well-known fashion brand that was created in the early 2000s by Kenneth (Kenny) Howard, who got the nickname “Dutch” in high school and later added “Von” to the beginning for an artistic touch and led by famous French designer Christian
Audigier. Kenny Howard aka Von Dutch was an American motorcycle mechanic and artist who was widely known for his pinstriping at a very young age. The Los Angeles-based brand took off almost immediately and became very prominent in the world of music and pop culture. It quickly became one of the most influential and desired brands in the fashion world and has been for the past 15 years. Earl Pickens, Von Dutch’s executive director of design, “continues to drive the future of Von Dutch to a place where street culture meets luxury fashion.”
Kenny Howard aka Von Dutch
Kenny Howard aka Von Dutch
Some of the celebrities that wore Von Dutch in the 2000s include A-listers such as Anna Nicole Smith, Paris Hilton, Gwen Stephani, Halle Berry, Jay-Z, and Justin Timberlake. The list doesn’t end there though, the infamous Von Dutch trucker hats have made a dramatic comeback and are currently one of the most desired accessories in both men's and women’s fashion. Although the world-famous trucker hats might be the most recognizable Von Dutch piece, they also have a variety of apparel including tee shirts, hoodies, joggers, and denim.

Von Dutch at Pure

Some of the Von Dutch items you can find at Pure include the world-famous truckers, tee shirts, and denim. Pure’s selection of hats includes the polka dot trucker in white, pink, and black, the barbershop stripe trucker, the rainbow embroidered logo trucker, the heart logo patch trucker, and the classic black logo trucker. Any one of these hats will add a touch of luxury to your outfit and are bound to make a statement.
Polka Dot Trucker in WhitePolka Dot Trucker in PinkPolka Dot Trucker in BlackBarbershop Stripe TruckerRainbow Embroidered TruckerHeart Trucker
Stop by any of the Pure locations to check out the rest of the curated collection or as always, shop Von Dutch on pureatlanta.com.


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