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Pure Kids

The Pure Family is excited to announce the opening of the newest Pure store, Pure Kids, located in Lenox Mall just two doors down from Pure Atlanta. Pure carries the largest selection of designer kids clothing in Atlanta with brands including: Fendi, Versace, Moschino, Givenchy, Balmain, and Dolce & Gabbana. 


In addition to clothing, Pure Kids also carries a wide range of accessories, with one of the favorites being kid’s bags. From backpacks to changing bags to fanny packs, Pure has it
First up are the Fendi Kids Backpacks with eyes and all over print. These backpacks are versatile and loved by kids of all ages. It is perfect for school, playdates, or snacks. With three different styles available, it’s hard to pick just
Other Fendi bags include a Fendi X Fila backpack and fanny pack. This sporty print makes these bags perfect for everyday wear. This print is also offered in a cap so your kid can rock Fendi from head to toe.
The Kids Moschino changing bag with logo print is available in pink, blue, and black and is a must have for babies. These adorable changing bags are spacious and loved by all, in fact, British Vogue included this bag in the top 5 best baby changing bags.
Another favorite includes this Young Versace large diaper bag in the iconic Versace print and has storage on either side of the bag as well as zipper storage in the front.
To see more designer bags and accessories carried at Pure, stop by Pure Kids, now open.