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PURE x B.B. Simon


Simon Tavassolia first launched his brand in 1987, however, you might better know him as B.B. Simon, the creator behind the iconic B.B. Simon belts that remain one of the world’s most beloved fashion accessories to this day. B.B. Simon belts are considered both a fashion statement and a work of art because of the rare Swarovski gemstones and precious metals that are used to hand make each one right here in the USA. B.B. Simon belts grew increasingly popular when Hip Hop artists first discovered the Swarovski belts in the early 2000s, which Tavassolia credits to “[needing] to wear belts because they wore very low pants”, and they have been a staple in the culture ever since. 

“I got a B.B. Simon belt on me and she tryna get it unfastened” 

Above you’ll find a bar from the rapper Jack Harlow that flexes the high fashion accessory worn around his waist. However, Jack Harlow is not the first rapper to pay homage to B.B. Simon’s line of luxury belts. Other rappers that mention the belts in their songs are Tekashi 6ix9ine, Lil Uzi Vert, and Lil Teca just to name a few. 

At Pure Atlanta we have over 30 custom B.B. Simon belt styles in a wide range of sizes and colors to compliment any look.  We also offer belt customization so that your belt is one of a kind. 


B.B. Simon has captured the attention of a diverse customer base all over the world, just as we have at Pure Atlanta. As owner of Pure, Liz, said in an interview with Forbes: “We pride ourselves on being a resource for hip-hop artists throughout their career.” One way we do this is by being the only store in Atlanta that carries B.B. Simon. Each one of our belts are custom made just for Pure with the most amount of Swarovski crystals. At Pure we have exclusive limited edition belts that you can’t get anywhere else with new styles arriving every month. 


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