Skip to content

Icecream

The Sweet Sale 🍦🚀Icecream is on sale now, up to 15% off. Prices already marked, no code needed.Shop the Sweet Sale

Icecream clothing is the colorful sister brand to Billionaire Boys Club, created by Pharrell Williams and Nigo. Expect bright graphic tees, hoodies, joggers and shorts, with the signature dripping cone logo and playful flavor-themed prints on almost everything.

Pure carries one of the deepest Icecream selections around, and every piece is 100% authentic. Weekday orders placed by 12 PM ET ship the same day, with free US shipping over $150. Pair it with the main line. Shop online or visit us at Lenox Square in Atlanta and the Houston Galleria.

Quick facts & FAQ about Icecream
  • Icecream is the sister brand to Billionaire Boys Club, created by Pharrell Williams and Nigo.
  • The label is known for its dripping cone logo and flavor-themed prints.
  • Pure carries Icecream graphic tees, hoodies, joggers and shorts.
  • Every Icecream piece at Pure is 100% authentic.
  • Weekday orders placed by 12 PM ET ship the same day by UPS, and US ground shipping is free on orders over $150.

Where can I buy Icecream in Atlanta?

At Pure Atlanta in Lenox Square, 3393 Peachtree Rd NE, Suite 5025B, Atlanta, GA 30326, (404) 841-3466, or online at PureAtlanta.com.

Where can I buy Icecream in Houston?

At Pure Houston in the Houston Galleria, 5015 Westheimer Rd, Houston, TX 77056, (713) 621-7873, or online at PureAtlanta.com.

Is Icecream at Pure authentic?

Yes. Every item sold by Pure is 100% authentic. Read the Pure authenticity guarantee.

What is the difference between Icecream and Billionaire Boys Club?

Icecream is the colorful sister brand to Billionaire Boys Club, with bright graphics and flavor-themed prints. Shop Billionaire Boys Club for the main line.