News

PURE APPAREL: NEW COLORWAYS TO JOIN THE FAMILY

September 23, 2022 1 min read

Over the last 15 years,PURE retail has positioned itself to be a destination hotspot for designer apparel. As we continue growing as a company, our assortment offerings of Pure apparel does as well. Pure has recently launched all new colorways and jeweled designs that can be purchased in store or online for our family and supporters.
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BALMAIN PARIS X PURE

September 16, 2022 1 min read

Pierre Balmain S.A., also known as Balmain for short, was founded in 1945 by Pierre Balmain himself. The young Balmain, who would eventually become the French mogul we know him as today, envisioned his brand to be a luxury fashion label that specialized in couture techniques and bold looks. Balmain now operates an exclusive 16 stores and works with key partnerships, like Pure, to deliver products to the public. Pure’s assortment of Balmain showcases a full offering of hoodies, t-shirts, sneakers, pants, and more.
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La Ropa X Pure

September 09, 2022 1 min read

La Ropa was started by two formerly homeless designers Jimbo Williams and Aristotle Sanchez when they we're scrolling though the internet one day and came across a blog full of vintage pictures of men on Harley-Davidson motorcycles wearing profanic tee shirts from the 70's.
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PURPLE X PURE

September 02, 2022 2 min read

PURPLE, a brand with roots which originate in Italy, was founded by Rob Lo Hailing from Vancouver’s Roden Gray industrial designer and Luke Cosby of Shdwbx Agency in 2017. The concept came from two young men in search of a men’s denim assortment that had modern price points, while still offering unique and trendy designs. Pure’s assortment of PURPLE is nothing less than that, offering a variety of jeans and t-shirts for every event.
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Coogi X Pure

August 05, 2022 2 min read

Coogi, formerly known as "Cuggi", is an Australian brand founded by Jacky Taranto in 1969. The Melbourne-born brand initially targeted American and European tourists visiting Australia to entice them to purchase garments that would remind them of their time down under.
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Von Dutch x Pure Collab

July 22, 2022 1 min read

The Pure Collaboration with Von Dutch is a natural evolution of a strong relationship with two iconic brands. Rooted in positivity you can see most of the styles in this collab collection depict a happy face and use the logos of the iconic brands such as eyeball flying and eyeball on fire.
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Giuseppe Zanotti X Pure

July 01, 2022 2 min read

Born in a small Italian village, San Mauro Pascoli, where shoe manufacturing had been the primary industry for decades,  Giuseppe Zanotti was quite literally born into the industry. 
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Pure South Beach

January 31, 2022 1 min read

We did it again! Pure is thrilled to announce the newest location of the Pure family, in South Beach, a neighborhood of Miami Beach, Florida that is filled with nightlife, fine dining, luxury shopping, and a world-famous beach scene. 
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Pure Charlotte

November 02, 2021 1 min read

Opened in 2007, at just over 4000 square feet, Pure Charlotte is located in the luxury wing of South Park Mall in Charlotte, North Carolina. With over 150 stores, serving the communities of Charlotte, its surrounding counties as well as cities in North and South Carolina, Georgia, and Virginia.
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Pure X DITA

September 08, 2021 1 min read

Founded by childhood friends Jeff Solorio and John Juniper in 1995, Dita Eyewear has been a name synonymous with luxury and high-end fashion for over twenty-five years.
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VLONE

August 13, 2021 1 min read

Created by Jabari Shelton, also known as A$AP Bari, and co-owned by A$AP Rocky and Edison Chen, Vlone came to life in 2013 and quickly gained notoriety after being worn by the A$AP Mob.
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Pure Nashville

August 06, 2021 1 min read

Pure Retail Group is excited to announce the opening of the newest Pure location in Nashville, Tennessee. Pure Nashville, located in the Mall at Green Hills is location number six.
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Bally X Pure

July 20, 2021 2 min read

Home to the world’s finest watchmakers, finest quality leather, and some of the most sought-after luxury brands, Switzerland is quickly attracting the global fashion industry because of its rich history and advancements in cutting-edge technology. 
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Von Dutch X Pure

July 02, 2021 2 min read

Introducing the newest line at Pure Atlanta: Von Dutch. Von Dutch is a well-known fashion brand that was created in the early 2000s by Kenneth (Kenny) Howard, who got the nickname “Dutch” in high school and later added “Von” to the beginning for an artistic touch and led by famous French designer Christian
Audigier.
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KASH

June 22, 2021 2 min read

 KASH is an athleisure wear brand for men, women, and kids, but it’s not your ordinary athleisure wear. KASH was created because the designer saw a need for comfortable yet elevated sportswear that is functional and luxurious at the same time.
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Moschino Pre-Fall 2021

June 14, 2021 2 min read

Known for its colorful, innovative, and sometimes eccentric designs, Moschino has been one of the world's luxury favorites since the brand was created in 1983.
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Pure Kids

June 07, 2021 1 min read

The Pure Family is excited to announce the opening of the newest Pure store, Pure Kids, located in Lenox Mall just two doors down from Pure Atlanta.
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DSquared2 x Pure

May 17, 2021 2 min read

DSquared2 is the newest addition to the many luxury brands carried at Pure. We began selling DSquared2 in the later months of 2020, soon after their 25 year anniversary.
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PURE x B.B. Simon

May 07, 2021 2 min read

Simon Tavassolia first launched his brand in 1987, however, you might better know him as B.B. Simon, the creator behind the iconic B.B. Simon belts that remain one of the world’s most beloved fashion accessories to this day.
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Dwight Howard, NBA Houston Rocket’s star center in the building!

May 16, 2016 1 min read

We’re humbled and honored to have worked with Dwight since we opened the first store in Charlotte, NC almost a decade ago.
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Dallas Cowboys Dez Bryant and Orie Lemon of Tampa Bay, Styled by Lizzie Pure at Pure Houston, Houston Galleria Mall

January 09, 2016 1 min read

It's an honor and a privilege to have such an amazing Pure family all over the world, I just love when out of town family members fly in to Pure to get styled.
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