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inspiring everyone to practice + play

Pure South Beach

January 31, 2022 1 min read

We did it again! Pure is thrilled to announce the newest location of the Pure family, in South Beach, a neighborhood of Miami Beach, Florida that is filled with nightlife, fine dining, luxury shopping, and a world-famous beach scene. 
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Pure Charlotte

November 02, 2021 1 min read

Opened in 2007, at just over 4000 square feet, Pure Charlotte is located in the luxury wing of South Park Mall in Charlotte, North Carolina. With over 150 stores, serving the communities of Charlotte, its surrounding counties as well as cities in North and South Carolina, Georgia, and Virginia.
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Pure X DITA

September 08, 2021 1 min read

Founded by childhood friends Jeff Solorio and John Juniper in 1995, Dita Eyewear has been a name synonymous with luxury and high-end fashion for over twenty-five years.
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VLONE

August 13, 2021 1 min read

Created by Jabari Shelton, also known as A$AP Bari, and co-owned by A$AP Rocky and Edison Chen, Vlone came to life in 2013 and quickly gained notoriety after being worn by the A$AP Mob.
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Pure Nashville

August 06, 2021 1 min read

Pure Retail Group is excited to announce the opening of the newest Pure location in Nashville, Tennessee. Pure Nashville, located in the Mall at Green Hills is location number six.
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Bally X Pure

July 20, 2021 2 min read

Home to the world’s finest watchmakers, finest quality leather, and some of the most sought-after luxury brands, Switzerland is quickly attracting the global fashion industry because of its rich history and advancements in cutting-edge technology. 
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Von Dutch X Pure

July 02, 2021 2 min read

Introducing the newest line at Pure Atlanta: Von Dutch. Von Dutch is a well-known fashion brand that was created in the early 2000s by Kenneth (Kenny) Howard, who got the nickname “Dutch” in high school and later added “Von” to the beginning for an artistic touch and led by famous French designer Christian
Audigier.
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KASH

June 22, 2021 2 min read

 KASH is an athleisure wear brand for men, women, and kids, but it’s not your ordinary athleisure wear. KASH was created because the designer saw a need for comfortable yet elevated sportswear that is functional and luxurious at the same time.
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Moschino Pre-Fall 2021

June 14, 2021 2 min read

Known for its colorful, innovative, and sometimes eccentric designs, Moschino has been one of the world's luxury favorites since the brand was created in 1983.
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Pure Kids

June 07, 2021 1 min read

The Pure Family is excited to announce the opening of the newest Pure store, Pure Kids, located in Lenox Mall just two doors down from Pure Atlanta.
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DSquared2 x Pure

May 17, 2021 2 min read

DSquared2 is the newest addition to the many luxury brands carried at Pure. We began selling DSquared2 in the later months of 2020, soon after their 25 year anniversary.
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PURE x B.B. Simon

May 07, 2021 2 min read

Simon Tavassolia first launched his brand in 1987, however, you might better know him as B.B. Simon, the creator behind the iconic B.B. Simon belts that remain one of the world’s most beloved fashion accessories to this day.
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Dwight Howard, NBA Houston Rocket’s star center in the building!

May 16, 2016 1 min read

We’re humbled and honored to have worked with Dwight since we opened the first store in Charlotte, NC almost a decade ago.
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Dallas Cowboys Dez Bryant and Orie Lemon of Tampa Bay, Styled by Lizzie Pure at Pure Houston, Houston Galleria Mall

January 09, 2016 1 min read

It's an honor and a privilege to have such an amazing Pure family all over the world, I just love when out of town family members fly in to Pure to get styled.
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The humble and generous Mr. Kevin Gates visits Pure Atlanta

December 13, 2015 1 min read

It's always an honor and a privilege to spend time with the many gifted artists that comprise the Pure Family.  Kevin Gates is particularly special because his style, as reflected in his music is esoteric.
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Godspeed New York now at Pure

November 24, 2015 1 min read

I’m really excited to introduce GodSpeed to the Pure product mix for the holiday 2016 season in all cities.  I chose Godspeed from all outerwear lines in the market because of their persistent innovation and aesthetic.
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Fetty Wap visits Pure Atlanta at Lenox Square Mall

November 05, 2015 1 min read

I feel very honored and humbled by the celebrity clientele that we have at Pure Atlanta. Every member of the Pure family is special to us, but; I was especially excited to have Fetty Wap visit Pure this week. 
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