February 24, 2023 1 min read

Hyde Park Apparel is a clothing brand that was started by two childhood friends, Chris and David, in 2017. Chris and David initially started by designing t-shirts for their friends and family, which quickly gained popularity and sparked the idea of starting their own clothing brand. They began to research and experiment with different fabrics, designs, and printing techniques, eventually settling on a style that combined modern streetwear with classic vintage aesthetics.  Hyde Park Apparel has expanded its product line to include a wider range of apparel, including jackets, denim, and sweaters, as well as accessories like hats and bags. PURE is proud to continue our growth by offering our first ever collection of Hyde Park!
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February 17, 2023 1 min read

Pure Retail Group is thrilled to announce the opening of our newest store location in the heart of Orlando, FL. Not only is this our first store in central Florida, but it is our first outlet location ever. Pure Orlando Outlet is located in the Orlando International Premium Outlets, and is store number 8 for the company. At Pure Orlando Outlets, you can find outstanding discounts on some of our most loved brands in a full product assortment offering. The vision behind this store was to make our products accessible to anyone that wants to incorporate luxury streetwear fashion into their wardrobe, offering a range of discounts from 20-80% on select items.
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January 13, 2023 1 min read

The infamous KASH tracksuit has been an iconic piece for celebrities and people looking to leverage the world of athleisure wear in a high-fashion look for years. While KASH continues to diversify its line by offering new materials and color-ways, it’s become undeniable that women love the style just as much as men. This season, KASH has come out with a new line of tracksuits that are specifically tailored for women. This line is accented with an acrylic, lightweight hamsa sign, crystal studded detailing and vibrant colors to compliment the fitted silhouette.
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January 06, 2023 1 min read

In business for over 15 years, PURE has continued to broaden our assortment and brand offerings. Part of what fuels us as a company is the many clients that have supported us throughout the years. We have always offered PURE logo tees as a way for our PURE family to represent us daily but today we are thrilled to share that we’ve now expanded this offering into women’s intimate apparel. This season you can find PURE logo bra’s, leggings, and biker shorts at any PURE location or online. This new line is featured in our signature colors, black and gold.
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December 30, 2022 1 min read

Established in 1945, BALMAIN PARIS has been delivering bold and creative looks for decades. Many recognize the label in part due to its celebrity endorsers, while others value its multi-dimensional design work and quality material. The designer strives to offer something for everyone in all things apparel, whether it be a head to toe outfit or an accessory.
Here at PURE, we have proudly built our product line offerings of BALMAIN PARIS over time. This season, we've brought on new arrivals to the collection. 
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December 23, 2022 1 min read

Originating in 2017, HERON PRESTON was launched by a young San Francisco native who was eager to leave an impact on the world of fashion. Preston took his learnings from working with various artistic moguls, such as Virgil, and sought to create a brand that offered a new-aged mindset. HERON PRESTON proudly services Italian made streetwear articles of clothing that offer a sustainable approach. He focuses on solely using sustainable garments, as well as manufacturing practices during the development of his line.  At PURE, we are proud to join the movement and expand our collection into HERON PRESTON.
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December 16, 2022 1 min read

AMI PARIS, a brand which originated in 2011, was created and brought to life by Alexandre Mattiussi. The name AMI actually means “friend” in French, and is meant to allude to the tranquil and friendly culture one may find while traveling to the brands’ origins. Mattiussi started pursuing his love for fashion in Paris, where he studied at Duperré Fashion Design School. The concept combinesprinciples of casual ready-to-wear and chic special occasion attire. PURE is proud to hold a curated collection of the most desired brands in luxury retail. We are thrilled to announce that AMI PARIS has now joined the collection. Check out some of our new AMI knitwear below or at your local Pure location:
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December 09, 2022 1 min read

KASH, a brand notably known for its Hamsa symbol, is continually adding new styles and designs. This season, the brand released a whole new line of colorways for the infamous track suits. One of the newest features to these tracksuits is the updated Hamsa chain, which is made of colored acrylic and now offers a lighter weight feel. This combined with the hamsa zipper detailing brings an elevated look to each style. Colors such as white with red piping and red with black piping can now be seen available at any Pure location or online. Check out some of the KASH new arrivals at any Pure location or below:
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November 25, 2022 1 min read

Stacked denim is a term used to describe denim that gets wider at the ankle and gives an extreme bunched or “stacked” look at the calf. While the days of skinny and oversized jeans come and go, the stacked jean seems to be the perfect marriage with its form-fitted hips and bundled leg appearance. Pure takes pride in tailoring every denim collection so that it offers an array of brands, silhouettes, colors, and embellishments. Our stacked selections can be found in KASH, Von Dutch, and Embellish. Check out some of our best selling stacked denim styles below
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November 18, 2022 1 min read

PURPLE, the luxury brand infamous for its unique denim designs, has become one of the most popular designer denim lines on the market. PURPLE’s collection offers an array of looks in distressing, materials, unique colorways, and silhouettes. Within the success of the denim lines, there has also been expansion into ready-to-wear items such as tops and hoodies. Pure is proud to say that as the brand continues to grow, our curated collection of PURPLE does as well. You can find all the new arrivals for shirts and denim at any Pure location or online.
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November 04, 2022 1 min read

KASH, the athleisure luxury brand infamous for its diamond collections, has continued to expand the collection into new styles, color-ways and textures. The newest items to the collection include snapback hats. The hat comes in a multi-layer of fabrics to elevate the style and provide a textured hand to the front. You can stop in any Pure location or click the links below to purchase any of the new KASH hat collection:
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October 21, 2022 1 min read

The infamous Royal Life King sweatshirt is best known from its spotlight in the movie Baby Driver, worn by Jamie Foxx. The 2017 action-packed film featured Jamie Foxx wearing the red Royal Life King sweatshirt while in the midst of planning a heist. The crew-neck comes in red, black and white. We are thrilled to offer this exact product, along with the white and black version online and in all Pure locations!
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October 07, 2022 1 min read

We are thrilled to have worked with the Wu-Tang Clan, a hip-hop group which originated in 1992, in our Pure Atlanta location. It is with great pleasure that we work with influentials like the Wu-Tang Clan, and help them perfect their style for any occasion. The Wu-Tang Clan gravitated towards our Kash Collection, which has head to toe crystal embellishments and a fitted look. They also wore our Pure t-shirt designs, one of which is featured in the image below.
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September 23, 2022 1 min read

Over the last 15 years,PURE retail has positioned itself to be a destination hotspot for designer apparel. As we continue growing as a company, our assortment offerings of Pure apparel does as well. Pure has recently launched all new colorways and jeweled designs that can be purchased in store or online for our family and supporters.
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September 16, 2022 1 min read

Pierre Balmain S.A., also known as Balmain for short, was founded in 1945 by Pierre Balmain himself. The young Balmain, who would eventually become the French mogul we know him as today, envisioned his brand to be a luxury fashion label that specialized in couture techniques and bold looks. Balmain now operates an exclusive 16 stores and works with key partnerships, like Pure, to deliver products to the public. Pure’s assortment of Balmain showcases a full offering of hoodies, t-shirts, sneakers, pants, and more.
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La Ropa X Pure

September 09, 2022 1 min read

La Ropa was started by two formerly homeless designers Jimbo Williams and Aristotle Sanchez when they we're scrolling though the internet one day and came across a blog full of vintage pictures of men on Harley-Davidson motorcycles wearing profanic tee shirts from the 70's.
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September 02, 2022 2 min read

PURPLE, a brand with roots which originate in Italy, was founded by Rob Lo Hailing from Vancouver’s Roden Gray industrial designer and Luke Cosby of Shdwbx Agency in 2017. The concept came from two young men in search of a men’s denim assortment that had modern price points, while still offering unique and trendy designs. Pure’s assortment of PURPLE is nothing less than that, offering a variety of jeans and t-shirts for every event.
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Coogi X Pure

August 05, 2022 2 min read

Coogi, formerly known as "Cuggi", is an Australian brand founded by Jacky Taranto in 1969. The Melbourne-born brand initially targeted American and European tourists visiting Australia to entice them to purchase garments that would remind them of their time down under.
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Von Dutch x Pure Collab

July 22, 2022 1 min read

The Pure Collaboration with Von Dutch is a natural evolution of a strong relationship with two iconic brands. Rooted in positivity you can see most of the styles in this collab collection depict a happy face and use the logos of the iconic brands such as eyeball flying and eyeball on fire.
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Giuseppe Zanotti X Pure

July 01, 2022 2 min read

Born in a small Italian village, San Mauro Pascoli, where shoe manufacturing had been the primary industry for decades,  Giuseppe Zanotti was quite literally born into the industry. 
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Pure South Beach

January 31, 2022 1 min read

We did it again! Pure is thrilled to announce the newest location of the Pure family, in South Beach, a neighborhood of Miami Beach, Florida that is filled with nightlife, fine dining, luxury shopping, and a world-famous beach scene. 
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