Posted on November 24 2015
I’m really excited to introduce GodSpeed to the Pure product mix for the holiday 2016 season in all cities. I chose Godspeed from all outerwear lines in the market because of their persistent innovation and aesthetic. I was impressed by their ability to take a classic form like a motorcycle jacket and modernize it to an iconic piece that will fit into almost any man's wardrobe. The method of mixed aesthetic that Godspeed uses to juxtapose rugged masculine outerwear with high-brow details like ruched shoulders is unique to the market place, and reflective of the Pure brand and energy. As always I seek designers that are interesting, innovative, progressive with powerful fits and price points. But most importantly above all else, I seek exclusivity. For holiday 2016 I am most turnt on the two tone red leather details on black motorcycle jacket. I hope the Pure Family loves it as much as I do.