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New Arrivals

Shop new arrivals at Pure for the latest designer streetwear and men's luxury clothing, updated as new drops land. Look for fresh Kash denim and tracksuits, new graphic tees, outerwear and accessories from the labels our customers love.

Every piece is 100% authentic, weekday orders placed by 12 PM ET ship the same day, and US orders over $150 ship free. Shop online or visit us at Lenox Square in Atlanta and the Houston Galleria. Browse the full men's shop.

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Home / New Arrivals

Shop new arrivals at Pure for the latest designer streetwear and men's luxury clothing, updated as new drops land. Look for fresh Kash denim and tracksuits, new graphic tees, outerwear and accessories from the labels our customers love.

Every piece is 100% authentic, weekday orders placed by 12 PM ET ship the same day, and US orders over $150 ship free. Shop online or visit us at Lenox Square in Atlanta and the Houston Galleria. Browse the full men's shop.

Model wearing the Royal Life red King sweater with king of hearts playing-card graphic and white striped sleeves, styled with black cargo pants
9% off
Royal Life Men's King Sweater – Red (As Seen on Jamie Foxx in Baby Driver) Royal Life $ 175.99 $ 195.00
Model wearing the Royal Life black Suicide King sweater with king of hearts playing-card graphic and white striped sleeves
9% off
Royal Life Men's Suicide King Long Sleeve Sweater – Black Royal Life $ 175.99 $ 195.00
Model wearing the Royal Life white Suicide King sweater with king of hearts playing-card graphic and red striped sleeves, styled with black cargo pants
9% off
Royal Life Men's Suicide King Long Sleeve Sweater – White Royal Life $ 175.99 $ 195.00
COOGI The Gambler Crewneck Sweater - Red - view 2
New
COOGI The Gambler Crewneck Sweater - Red COOGI from $ 840.00
Model wearing the Kash Holiday Blue genuine leather varsity jacket in navy
Holiday Blue Genuine Leather Varsity Jacket with Chenille Details - Navy Kash $ 498.00
Model wearing the Kash black long sleeve crewneck with grey KASH arch logo – front
Kash Men's PACT-05 Long Sleeve Crewneck T-Shirt – Black Kash $ 148.00
Kash Conflict Tee with clear crystals in multi on model
47% off
Conflict Tee w/Clear Crystals - Multi Kash $ 129.99 $ 249.00
Kash red plaid track jacket and pants on model
64% off
Matching Set
Red Plaid Track Jacket with No Stripes & Embroidered 'KASH' on Chest Kash $ 69.99 $ 195.00
Kash red plaid track pants on model
64% off
Matching Set
Red Plaid Track Pants with No Stripes & Embroidered 'KASH' on Thigh Kash $ 69.99 $ 195.00
Kash Midnight Magenta heavyweight hoodie and sweatpants in black with neon pink and rhinestones
40% off
Matching Set
Kash Midnight Magenta Heavyweight Hoodie with Rhinestones Kash $ 149.00 $ 249.00
Kash Midnight Magenta heavyweight sweatpants with rhinestones, close-up
40% off
Matching Set
Kash Midnight Magenta Heavyweight Sweatpants with Rhinestones Kash $ 149.00 $ 249.00
COOGI Miami Crewneck Sweater - Multi - view 2
New
COOGI Miami Crewneck Sweater - Multi COOGI $ 720.00
BB Blurred Hoodie - Black
New
BB Blurred Hoodie - Black Billionaire Boys Club $ 185.00
Model wearing the Kash all-over crystal grey track jacket and pants beside a Rolls-Royce
82% off
Matching Set
Kash Men's All-Over Crystal Track Jacket – Grey Kash $ 69.99 $ 398.00
BB Helmet Sweatpants - Black
New
BB Helmet Sweatpants - Black Billionaire Boys Club $ 185.00
Hwt Fleece Oversized Hoodie - Black
New
Hwt Fleece Oversized Hoodie - Black Purple Jeans $ 328.00
COOGI Heavyweight Fashion Knit Crewneck - Multi - view 1
New
Matching Set
COOGI Heavyweight Fashion Knit Crewneck - Multi COOGI $ 510.00
COOGI Heavyweight Fashion Knit Jogger - Multi - view 1
New
Matching Set
COOGI Heavyweight Fashion Knit Jogger - Multi COOGI $ 510.00
BB Blast SS Tee - Chili Pepper
New
BB Blast SS Tee - Chili Pepper Billionaire Boys Club $ 89.00
BB Patrol Sweatshirt - Blue Depths
New
BB Patrol Sweatshirt - Blue Depths Billionaire Boys Club $ 189.00
Icecream Legacy Hoodie - Incense
New
Icecream Legacy Hoodie - Incense Icecream $ 234.00
Coogi Heavy Knit Sweater in black – view 1 of 4
COOGI Heavy Knit Sweater - Black COOGI from $ 690.00
COOGI Miami Knit Skully - Multi - view 1
New
COOGI Miami Knit Skully - Multi COOGI $ 216.00
BB Snowglobe SS Knit - Black
New
BB Snowglobe SS Knit - Black Billionaire Boys Club $ 120.00
BB Patrol Sweatshirt - Whisper White
New
BB Patrol Sweatshirt - Whisper White Billionaire Boys Club $ 189.00
Hwt Fleece FZ Hoody - Black
New
Hwt Fleece FZ Hoody - Black Purple Jeans $ 378.00
Off-White Chain Araldic Arrow S/S Skate Tee in black – view 1 of 2
Chain Araldic Arrow S/S Skate Tee - Black Off-White $ 228.00
Icecream Smoke LS Knit - Medieval Blue
New
Icecream Smoke LS Knit - Medieval Blue Icecream $ 170.00
BB Peak SS Knit - Rifle Green
New
BB Peak SS Knit - Rifle Green Billionaire Boys Club $ 120.00
COOGI Solid Skully - Black – view 1 of 2
COOGI Blackout Skully - Black COOGI $ 216.00
BB Speed Trials Beanie - Chili Pepper
New
BB Speed Trials Beanie - Chili Pepper Billionaire Boys Club $ 89.00
Off-White Up Multi Big Logo boxer brief in indigo bunting – view 1 of 7
Off-White Up Multi Big Logo Boxer Brief – Indigo Bunting Off-White $ 39.00
BB Speed Trials Beanie - Blue Depths
New
BB Speed Trials Beanie - Blue Depths Billionaire Boys Club $ 89.00
Off-White Clamp Arrows curved brim trucker cap in black – view 1 of 7
Off-White Clamp Arrows Curved Brim Trucker Cap – Black Off-White $ 79.00
Off-White Clamp Arrows curved brim twill cap in black and white – view 1 of 4
Off-White Clamp Arrows Curved Brim Twill Cap – Black & White Off-White $ 79.00
Off-White Arrows Metal Badge pinch front cap in white – view 1 of 4
Off-White Arrows Metal Badge Pinch Front Cap – White Off-White $ 259.00
Off-White Clamp Arrows mid calf crew socks 3-pack in white – view 1 of 7
Off-White Clamp Arrows Mid Calf Crew Socks 3-Pack – White Off-White $ 38.00
Icecream Raygun LS Knit - Black
New
Icecream Raygun LS Knit - Black Icecream $ 164.00
Icecream Mack SS Knit (Oversized) - Jet Set
New
Icecream Mack SS Knit (Oversized) - Jet Set Icecream $ 115.00
Icecream Frown Beanie - American Beauty
New
Icecream Frown Beanie - American Beauty Icecream $ 89.00
Icecream Frown Beanie - Black
New
Icecream Frown Beanie - Black Icecream $ 89.00
Kash Midnight Magenta heavyweight short-sleeve tee in black with pink fade and rhinestones
Matching Set
Midnight Magenta Heavy Weight SS Tee with Rhinestones Kash $ 129.00
Off-White Horizontal mid calf crew socks 3-pack in white – view 1 of 4
Off-White Horizontal Mid Calf Crew Socks 3-Pack – White Off-White $ 38.00
Off-White Horizontal mid calf crew socks 3-pack in black – view 1 of 3
Off-White Horizontal Mid Calf Crew Socks 3-Pack – Black Off-White $ 38.00
Off-White Stamp High Alert printed boxer brief in black – view 1 of 3
Off-White Stamp High Alert Printed Boxer Brief – Black Off-White $ 39.00
Off-White Horizontal Repeat Big Arrow boxer brief 3-pack in black, white and heather grey – view 1 of 4
Off-White Horizontal Repeat Big Arrow Boxer Brief 3-Pack – Black & White & Heather Grey Off-White $ 68.00
Off-White Horizontal Repeat 6" boxer brief 3-pack in black, white and heather grey – view 1 of 3
Off-White Horizontal Repeat 6" Boxer Brief 3-Pack – Black & White & Heather Grey Off-White $ 68.00
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