Coogi X Pure
, formerly known as "Cuggi", is an Australian brand founded by Jacky Taranto in 1969. The Melbourne-born brand initially targeted American and European tourists visiting Australia to entice them to purchase garments that would remind them of their time down under. It wasn't until nearly 18 years after the company was founded that the name changed from "Cuggi" to "Coogi
" to better reflect indigenous Australian names. Coogi
is best known for their knitted sweaters with vibrant colors and asymmetrical designs, however, the brand also carries item including, but not limited to, women's knit dresses, tee shirts, shorts, jewelry, and shoes.
skyrocketed in popularity in 1994 when rapper Biggie Smalls name dropped the brand in his hit song "Big Poppa" saying "However, livin' better now, Coogi
sweater now". Because of Biggie Small influence at the time, Coogi
became the hottest knitwear company of the 90's. Biggie's association with the brand was even referenced in an A$AP Ferg song that says "Coogi
down to the socks like I'm Biggie Poppa". Coogi
declined in popularity in 2002 due to financial issues, however, many people believe the decline had something to do with the death of Coogi
's biggest influencer Biggie Smalls. In 2014 the brand regained popularity due to the comeback of 90's trends. Celebrities such as Drake, Snoop Dog, Mac Miller, and A$AP Mob members have been spotted in the infamous Coogi
sweaters. Since the launch of Coogi
Reimagined in 2014, the brand has continued to create bold pieces that blend classic features with a modern touch and slimmer fit.
Pure's assortment of Coogi Reimagined
includes sweaters, shorts, tee shirts, and sweatpants. Shop some of our Coogi
best sellers below: