La Ropa was started by two formerly homeless designers Jimbo Williams and Aristotle Sanchez when they we're scrolling though the internet one day and came across a blog full of vintage pictures of men on Harley-Davidson motorcycles wearing profanic tee shirts from the 70's. They then came across a picture of a women wearing a tee shirt that said "P***y Builds Strong Bones". They put the saying on a tee shirt and the rest is history. As Williams and Sanchez put it "We respect women more than anyone else in the world. So this was our way of saying, women, we respect you, we love you.”
Fast forward seven years later and La Ropa is one of the most popular streetwear brands in the United States and has a cult celebrity following most know for their bold sayings and eclectic clothing. A few of the celebrities that have been spotted wearing La Ropa are Young Thug, A$AP Rocky, Andre 3000, and Bella Hadid.
Pure's assortment of La Ropa includes tee shirts, hoodies, sweatpants, and hats seen on celebrities everywhere.
We did it again! Pure is thrilled to announce the newest location of the Pure family, in South Beach, a neighborhood of Miami Beach, Florida that is filled with nightlife, fine dining, luxury shopping, and a world-famous beach scene.
Opened in 2007, at just over 4000 square feet, Pure Charlotte is located in the luxury wing of South Park Mall in Charlotte, North Carolina. With over 150 stores, serving the communities of Charlotte, its surrounding counties as well as cities in North and South Carolina, Georgia, and Virginia.