PURPLE X PURE

PURPLE, a brand with roots which originate in Italy, was founded by Rob Lo Hailing from Vancouver’s Roden Gray industrial designer and Luke Cosby of Shdwbx Agency in 2017. The concept came from two young men in search of a men’s denim assortment that had modern price points, while still offering unique and trendy designs. Hailing and Cosby wanted the brand to speak equally to streetwear fashion as it does to luxury fashion. The brand gained momentum as a denim icon with its distinguishing features, including its harmonious fit, hardware and out of the box washes. What began as a purely denim brand eventually evolved into a full clothing line assortment, offering everything from hoodies, tees and sweatpants to the infamous denim jeans.
It is arguable that one of the biggest distinguishers that’s helped establish PURPLE is its iconic tag. The tag itself is a white rectangular cloth with black PURPLE lettering, hung on a small beaded chain. While most branding tags are removed immediately after purchase, many PURPLE clientele embrace keeping the tag on their jeans while wearing them. This has become a statement piece in an outfit, signifying that that person represents the label and wears it proudly. This PURPLE tag movement has allowed the brand to become recognizable to anyone and was what created such a buzz in the retail space. This, along with the versatile, robust assortment offering allows PURPLE to be a perfect add to any outfit occasion. Pure’s assortment of PURPLE is nothing less than that, offering a variety of jeans and t-shirts for every event. Shop some of our PURPLE best sellers below:


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NEW KASH WOMEN’S TRACKSUITS X PURE
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PURE: NEW WOMEN’S INTIMATE APPAREL
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BALMAIN PARIS NEW ARRIVALS X PURE
BALMAIN PARIS NEW ARRIVALS X PURE

Established in 1945, BALMAIN PARIS has been delivering bold and creative looks for decades. Many recognize the label in part due to its celebrity endorsers, while others value its multi-dimensional design work and quality material. The designer strives to offer something for everyone in all things apparel, whether it be a head to toe outfit or an accessory.
Here at PURE, we have proudly built our product line offerings of BALMAIN PARIS over time. This season, we've brought on new arrivals to the collection. 

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