PURPLE X PURE

PURPLE, a brand with roots which originate in Italy, was founded by Rob Lo Hailing from Vancouver’s Roden Gray industrial designer and Luke Cosby of Shdwbx Agency in 2017. The concept came from two young men in search of a men’s denim assortment that had modern price points, while still offering unique and trendy designs. Hailing and Cosby wanted the brand to speak equally to streetwear fashion as it does to luxury fashion. The brand gained momentum as a denim icon with its distinguishing features, including its harmonious fit, hardware and out of the box washes. What began as a purely denim brand eventually evolved into a full clothing line assortment, offering everything from hoodies, tees and sweatpants to the infamous denim jeans.
It is arguable that one of the biggest distinguishers that’s helped establish PURPLE is its iconic tag. The tag itself is a white rectangular cloth with black PURPLE lettering, hung on a small beaded chain. While most branding tags are removed immediately after purchase, many PURPLE clientele embrace keeping the tag on their jeans while wearing them. This has become a statement piece in an outfit, signifying that that person represents the label and wears it proudly. This PURPLE tag movement has allowed the brand to become recognizable to anyone and was what created such a buzz in the retail space. This, along with the versatile, robust assortment offering allows PURPLE to be a perfect add to any outfit occasion. Pure’s assortment of PURPLE is nothing less than that, offering a variety of jeans and t-shirts for every event. Shop some of our PURPLE best sellers below:


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Over the last 15 years,PURE retail has positioned itself to be a destination hotspot for designer apparel. As we continue growing as a company, our assortment offerings of Pure apparel does as well. Pure has recently launched all new colorways and jeweled designs that can be purchased in store or online for our family and supporters.
BALMAIN PARIS X PURE
BALMAIN PARIS X PURE

Pierre Balmain S.A., also known as Balmain for short, was founded in 1945 by Pierre Balmain himself. The young Balmain, who would eventually become the French mogul we know him as today, envisioned his brand to be a luxury fashion label that specialized in couture techniques and bold looks. Balmain now operates an exclusive 16 stores and works with key partnerships, like Pure, to deliver products to the public. Pure’s assortment of Balmain showcases a full offering of hoodies, t-shirts, sneakers, pants, and more.
La Ropa X Pure
La Ropa X Pure

La Ropa was started by two formerly homeless designers Jimbo Williams and Aristotle Sanchez when they we're scrolling though the internet one day and came across a blog full of vintage pictures of men on Harley-Davidson motorcycles wearing profanic tee shirts from the 70's.

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