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PURPLE X PURE

PURPLE, a brand with roots which originate in Italy, was founded by Rob Lo Hailing from Vancouver’s Roden Gray industrial designer and Luke Cosby of Shdwbx Agency in 2017. The concept came from two young men in search of a men’s denim assortment that had modern price points, while still offering unique and trendy designs. Hailing and Cosby wanted the brand to speak equally to streetwear fashion as it does to luxury fashion. The brand gained momentum as a denim icon with its distinguishing features, including its harmonious fit, hardware and out of the box washes. What began as a purely denim brand eventually evolved into a full clothing line assortment, offering everything from hoodies, tees and sweatpants to the infamous denim jeans.
It is arguable that one of the biggest distinguishers that’s helped establish PURPLE is its iconic tag. The tag itself is a white rectangular cloth with black PURPLE lettering, hung on a small beaded chain. While most branding tags are removed immediately after purchase, many PURPLE clientele embrace keeping the tag on their jeans while wearing them. This has become a statement piece in an outfit, signifying that that person represents the label and wears it proudly. This PURPLE tag movement has allowed the brand to become recognizable to anyone and was what created such a buzz in the retail space. This, along with the versatile, robust assortment offering allows PURPLE to be a perfect add to any outfit occasion. Pure’s assortment of PURPLE is nothing less than that, offering a variety of jeans and t-shirts for every event. Shop some of our PURPLE best sellers below:

Also in News

HYDE PARK GOODS COMES TO PURE
HYDE PARK GOODS COMES TO PURE

Hyde Park Apparel is a clothing brand that was started by two childhood friends, Chris and David, in 2017. Chris and David initially started by designing t-shirts for their friends and family, which quickly gained popularity and sparked the idea of starting their own clothing brand. They began to research and experiment with different fabrics, designs, and printing techniques, eventually settling on a style that combined modern streetwear with classic vintage aesthetics.  Hyde Park Apparel has expanded its product line to include a wider range of apparel, including jackets, denim, and sweaters, as well as accessories like hats and bags. PURE is proud to continue our growth by offering our first ever collection of Hyde Park!
PURE ORLANDO OUTLETS
PURE ORLANDO OUTLETS

Pure Retail Group is thrilled to announce the opening of our newest store location in the heart of Orlando, FL. Not only is this our first store in central Florida, but it is our first outlet location ever. Pure Orlando Outlet is located in the Orlando International Premium Outlets, and is store number 8 for the company. At Pure Orlando Outlets, you can find outstanding discounts on some of our most loved brands in a full product assortment offering. The vision behind this store was to make our products accessible to anyone that wants to incorporate luxury streetwear fashion into their wardrobe, offering a range of discounts from 20-80% on select items.
NEW KASH WOMEN’S TRACKSUITS X PURE
NEW KASH WOMEN’S TRACKSUITS X PURE

The infamous KASH tracksuit has been an iconic piece for celebrities and people looking to leverage the world of athleisure wear in a high-fashion look for years. While KASH continues to diversify its line by offering new materials and color-ways, it’s become undeniable that women love the style just as much as men. This season, KASH has come out with a new line of tracksuits that are specifically tailored for women. This line is accented with an acrylic, lightweight hamsa sign, crystal studded detailing and vibrant colors to compliment the fitted silhouette.

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