AMI PARIS X PURE

AMI PARIS, a brand which originated in 2011, was created and brought to life by Alexandre Mattiussi. The name AMI actually means “friend” in French, and is meant to allude to the tranquil and friendly culture one may find while traveling to the brands’ origins. Mattiussi started pursuing his love for fashion in Paris, where he studied at Duperré Fashion Design School. He eventually made his way through Milan and New York, capturing new design techniques and touches along the way, ultimately leading to the creation of AMI PARIS. The brand itself offers styles for men and women in everything from shirts and hoodies, to pants and shoes. The concept combines principles of casual ready-to-wear and chic special occasion attire. 
PURE is proud to hold a curated collection of the most desired brands in luxury retail. We are thrilled to announce that AMI PARIS has now joined the collection. Check out some of our new AMI knitwear below or at your local Pure location:
AMI DE COEUR HOODIE - BLACK
AMI DE COEUR CREWNECK SWEATER - RED
AMI DE COEUR CREWNECK SWEATER - PURPLE


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