Authorized Seller
Red and gold, branded right to the waistband.
Everyday underwear from Pure's own label, with a branded waistband and a soft modal-cotton blend that stays comfortable all day. The no pull-down design keeps it in place, and the red and gold colorway keeps even the basics on brand.
Style it: Stock up with the red and black Pure Logo Underwear. Shop more Pure.
About Pure: Pure is Pure Atlanta's own house label, designed for the boutique's clients in Atlanta and Houston.
Shop it online or in store at Pure Atlanta (Lenox Square) and Pure Houston (Galleria). Order by 12 PM ET on weekdays and it ships the same day. Free ground shipping on orders over $175 — add another piece to unlock it.


