Want to try it on? Visit us at Lenox Square in Atlanta or the Houston Galleria, or text a stylist to hold your size.
Soft Serve logo, running-dog graphic, full zip. Pure ICECREAM.
The ICECREAM Loop Hoodie is a full-zip black French terry hoodie in 100% cotton, screen-printed with the label's Soft Serve logo and running-dog graphic on the left chest and back. It is easy to throw on and still says exactly whose piece it is. Wear it open over a tee on a Saturday out or zipped up on the flight home.
Style it: Throw it over a white tee with dark denim or matching black sweats. Shop more ICECREAM.
About ICECREAM: ICECREAM launched in 2004 as the playful sister label to Billionaire Boys Club, the New York brand founded by Pharrell Williams and Nigo. It began with skate-inspired footwear and is known for candy-bright graphics featuring dollar signs, diamonds and ice-cream motifs.
Shop it online or in store at Pure Atlanta (Lenox Square) and Pure Houston (Galleria). Order by 12 PM ET on weekdays and it ships the same day. Free ground shipping on orders over $175.

