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The designer

DIESEL

Founded in Italy in 1978 by Renzo Rosso, Diesel built its name on premium denim and a rebellious, irreverent spirit. Today it spans denim, ready-to-wear and accessories with the same bold attitude.

In 1978 Diesel was created by Renzo Rosso with the intention of becoming the world’s most innovative denim. Since the beginning, Diesel has gone against the grain of casual wear and transformed fashion culture.

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