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Pure Charlotte

Pure Charlotte, South Park Mall
Opened in 2007, at just over 4000 square feet, Pure Charlotte is located in the luxury wing of South Park Mall in Charlotte, North Carolina. With over 150 stores, serving the communities of Charlotte, its surrounding counties as well as cities in North and South Carolina, Georgia, and Virginia. Among the 150+ stores, South Park features Apple, Burberry, Louis Vuitton, Microsoft, Neiman Marcus, Nordstrom, Tiffany & Co. and more. Pure Charlottes' curated collection includes brands such as: Versace, Moschino, Balmain, Phillip Plein, DSquared2, Guiseppe Zanotti, MCQ Alexander McQueen, Bally, G Star, Dita, Iceberg, Purple, Gucci Eyewear, and more.
For over 15 years, Pure has remained a leader in the luxury multi-brand retailer space, creating experiences of luxury, culture, and fashion. Pure Charlotte, and each other Pure boutique, provides an exclusive culture-based shopping experience, boasting a curated assortment of elevated streetwear energy.
4400 Sharon Rd Space 19, Charlotte, NC 28211
704-366-7873

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HYDE PARK GOODS COMES TO PURE
HYDE PARK GOODS COMES TO PURE

Hyde Park Apparel is a clothing brand that was started by two childhood friends, Chris and David, in 2017. Chris and David initially started by designing t-shirts for their friends and family, which quickly gained popularity and sparked the idea of starting their own clothing brand. They began to research and experiment with different fabrics, designs, and printing techniques, eventually settling on a style that combined modern streetwear with classic vintage aesthetics.  Hyde Park Apparel has expanded its product line to include a wider range of apparel, including jackets, denim, and sweaters, as well as accessories like hats and bags. PURE is proud to continue our growth by offering our first ever collection of Hyde Park!
PURE ORLANDO OUTLETS
PURE ORLANDO OUTLETS

Pure Retail Group is thrilled to announce the opening of our newest store location in the heart of Orlando, FL. Not only is this our first store in central Florida, but it is our first outlet location ever. Pure Orlando Outlet is located in the Orlando International Premium Outlets, and is store number 8 for the company. At Pure Orlando Outlets, you can find outstanding discounts on some of our most loved brands in a full product assortment offering. The vision behind this store was to make our products accessible to anyone that wants to incorporate luxury streetwear fashion into their wardrobe, offering a range of discounts from 20-80% on select items.
NEW KASH WOMEN’S TRACKSUITS X PURE
NEW KASH WOMEN’S TRACKSUITS X PURE

The infamous KASH tracksuit has been an iconic piece for celebrities and people looking to leverage the world of athleisure wear in a high-fashion look for years. While KASH continues to diversify its line by offering new materials and color-ways, it’s become undeniable that women love the style just as much as men. This season, KASH has come out with a new line of tracksuits that are specifically tailored for women. This line is accented with an acrylic, lightweight hamsa sign, crystal studded detailing and vibrant colors to compliment the fitted silhouette.

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