Pure X DITA

Founded by childhood friends Jeff Solorio and John Juniper in 1995, Dita Eyewear has been a name synonymous with luxury and high-end fashion for over twenty-five years. With a mission to create innovative, high-quality crafted eyewear with a unique look and feel, Dita gained international popularity quickly by building relationships within culture, sports, fashion, and entertainment. Dita is focused on one thing, and that is perfecting the art of eyewear.

Dita Eyewear is headquartered in Los Angeles, California, however, all of their frames are hand made in Japan by Artisans and Master Craftsmen with as many as 50 years of perfecting their craft. Each Dita frame is made with the highest quality materials: titanium, 18K gold, white gold and the finest Japanese zyl acetates. A single Dita frame is made up of 41 custom crafted parts and can take up to 8 months to complete.

Dita Eyewear at Pure

Pure carries a large assortment of Dita Eyewear for both men and women in various shapes, styles, and colors to achieve all of your eyewear goals. To see Pure's curated collection of Dita Eyewear visit Pure Atlanta located in Lenox Square Mall.