Founded by childhood friends Jeff Solorio and John Juniper in 1995, Dita Eyewear has been a name synonymous with luxury and high-end fashion for over twenty-five years. With a mission to create innovative, high-quality crafted eyewear with a unique look and feel, Dita gained international popularity quickly by building relationships within culture, sports, fashion, and entertainment. Dita is focused on one thing, and that is perfecting the art of eyewear.
Dita Eyewear is headquartered in Los Angeles, California, however, all of their frames are hand made in Japan by Artisans and Master Craftsmen with as many as 50 years of perfecting their craft. Each Dita frame is made with the highest quality materials: titanium, 18K gold, white gold and the finest Japanese zyl acetates. A single Dita frame is made up of 41 custom crafted parts and can take up to 8 months to complete.
Dita Eyewear at Pure
Pure carries a large assortment of Dita Eyewear for both men and women in various shapes, styles, and colors to achieve all of your eyewear goals. To see Pure's curated collection of Dita Eyewear visit Pure Atlanta located in Lenox Square Mall.
Hyde Park Apparel is a clothing brand that was started by two childhood friends, Chris and David, in 2017. Chris and David initially started by designing t-shirts for their friends and family, which quickly gained popularity and sparked the idea of starting their own clothing brand. They began to research and experiment with different fabrics, designs, and printing techniques, eventually settling on a style that combined modern streetwear with classic vintage aesthetics. Hyde Park Apparel has expanded its product line to include a wider range of apparel, including jackets, denim, and sweaters, as well as accessories like hats and bags. PURE is proud to continue our growth by offering our first ever collection of Hyde Park!
Pure Retail Group is thrilled to announce the opening of our newest store location in the heart of Orlando, FL. Not only is this our first store in central Florida, but it is our first outlet location ever. Pure Orlando Outlet is located in the Orlando International Premium Outlets, and is store number 8 for the company. At Pure Orlando Outlets, you can find outstanding discounts on some of our most loved brands in a full product assortment offering. The vision behind this store was to make our products accessible to anyone that wants to incorporate luxury streetwear fashion into their wardrobe, offering a range of discounts from 20-80% on select items.
The infamous KASH tracksuit has been an iconic piece for celebrities and people looking to leverage the world of athleisure wear in a high-fashion look for years. While KASH continues to diversify its line by offering new materials and color-ways, it’s become undeniable that women love the style just as much as men. This season, KASH has come out with a new line of tracksuits that are specifically tailored for women. This line is accented with an acrylic, lightweight hamsa sign, crystal studded detailing and vibrant colors to compliment the fitted silhouette.