October 23, 2026 3 min read
A Moschino logo tee is one of the easiest ways to wear Italian design every day. It is also one of the pieces we get the most sizing questions about, because many Moschino shirts are labeled in Italian sizes such as 48 or 52 rather than M or XL. This guide explains how those sizes convert, how the tees fit and how to style them for different occasions.
Moschino was founded in Milan in 1983 by Franco Moschino. From the start, the house was known for wit: playful slogans, pop art references and a habit of poking fun at fashion itself. That sense of humor still runs through the brand today, from bold logo prints to the tongue-in-cheek Double Question Mark design.
The label reached a new generation during Jeremy Scott's decade as creative director, from 2013 to 2023, when the logo-heavy look became a fixture in streetwear and pop culture. For many of our customers, the logo tee is the entry point to the brand.
Moschino uses Italian sizing on many of its men's tops. The number refers to an Italian chest size, and it does not match US letter sizes one to one. Here is the conversion we use for the Moschino tees we carry:
Some styles are labeled in letter sizes instead. Either way, the product page will show which size system that item uses, and our size guide has more detail.
Most of the Moschino tees we stock, including the Cotton Logo Print Tee in white and the Moschino Couture Print Tee in black, are 100% cotton crew necks with a regular fit. If you usually wear a US medium, start with a 48. If you are between sizes or like more room through the chest, go up one size.
Stretch jersey styles, such as the Stretch Jersey Logo Tee in royal blue, have a little give and sit closer to the body. Stay true to size for a clean, fitted look.
Some layers are cut generously. The Moschino Couture Pullover Hoodie in black has a relaxed fit with dropped shoulders, so most customers take their usual size and get an easy, roomy shape.
Many of the Moschino tees we carry are made in Portugal in quality cotton. To keep the fit you bought, wash cold and avoid high heat in the dryer, which can cause cotton to shrink.
A white or black logo tee with dark denim and white leather sneakers is the classic way to wear Moschino. The logo does the work, so keep everything else minimal.
Tuck a regular-fit tee into tailored trousers and add a leather belt and loafers. The Double Question Mark Tee in black works well here, because the design is graphic without being busy.
For Atlanta and Houston summers, pair a logo tee with the Moschino Side Stripe Logo Shorts and the Moschino Logo Slides for an easy, coordinated look by the pool or on vacation.
Wear a fitted stretch tee under an open denim jacket or a lightweight bomber. Let a strip of the logo show at the chest for a subtle nod to the brand.
Moschino makes more than tees. Our Moschino collection includes sweatshirts, shorts and slides, and the Moschino Underwear collection carries logo waistband briefs and boxers that pair naturally with the logo tees.
Want to try a size before you buy? Visit Pure Atlanta at Lenox Square or Pure Houston at the Houston Galleria, where our team can help you compare fits in person. Every item we sell is 100% authentic, guaranteed. Shopping online, US orders over $150 ship free by ground, and weekday orders placed before 12 PM ET ship the same day.
An Italian 48 is roughly a US medium. A 50 is roughly a large and a 52 is roughly an extra large.
The regular-fit logo tees we carry generally fit true to the size conversion above. Stretch jersey styles sit closer to the body, so size up if you prefer a looser fit.
Cotton can shrink slightly with heat. Wash cold, turn the shirt inside out to protect the print and air dry or tumble dry on low.
Yes. Everything Pure sells is 100% authentic, guaranteed.
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