Want to try it on? Visit us at Lenox Square in Atlanta or the Houston Galleria, or text a stylist to hold your size.
Black and white, the signature at full contrast.
The Pure block logo in white stands out against a black crew-neck tee, a direct, graphic take on the house signature. Wear it with black denim for a sharp monochrome look or under outerwear for an easy layer.
Style it: Pair it with black Pure Atlanta Culture Sweatpants and a Pure Logo Snapback in white. Shop more Pure.
About Pure: Pure is Pure Atlanta's own house label, designed for the boutique's clients in Atlanta and Houston.
Shop it online or in store at Pure Atlanta (Lenox Square) and Pure Houston (Galleria). Order by 12 PM ET on weekdays and it ships the same day. Free ground shipping on orders over $175 — add another piece to unlock it.
You can buy it online at PureAtlanta.com, or in store at Pure Atlanta, Lenox Square, 3393 Peachtree Rd NE, Suite 5025B, Atlanta, GA 30326, (404) 841-3466, and at Pure Houston, Houston Galleria, 5015 Westheimer Rd, Houston, TX 77056, (713) 621-7873. Weekday orders placed by 12 PM ET ship the same day by UPS, and US ground shipping is free on orders over $175.
Yes. It is from Pure's own house label, and every item sold by Pure is 100% authentic. Read the Pure authenticity guarantee.
It is 100% cotton: a black crew-neck tee with short sleeves and a white Pure block logo.
Available in sizes XS to 4XL; stock varies by size.
Pair it with the Pure Atlanta Men's Culture Logo Sweatpants in black for an all-Pure look. Shop Pure Merch.
Online orders of full-price items can be exchanged within 14 days of delivery. Sale items and underwear are final sale, and Pure does not offer refunds.
Free pickup at Lenox Square. Usually ready within 24 hours. Choose Pickup at checkout.








