Want to try it on? Visit us at Lenox Square in Atlanta or the Houston Galleria, or text a stylist to hold your size.
A 404 nod in the house style.
The Pure Parenthesis 404 tee is a black crewneck carrying the house 404 design, a quiet shout-out to the city. It is the tee you reach for on game day, travel days and every casual day in between.
Style it: Wear it with black Pure Atlanta Culture Sweatpants or light-wash denim. Shop more Pure.
About Pure: Pure is Pure Atlanta's own house label, designed for the boutique's clients in Atlanta and Houston.
Shop it online or in store at Pure Atlanta (Lenox Square) and Pure Houston (Galleria). Order by 12 PM ET on weekdays and it ships the same day. Free ground shipping on orders over $175 — add another piece to unlock it.
You can buy it online at PureAtlanta.com, or in store at Pure Atlanta, Lenox Square, 3393 Peachtree Rd NE, Suite 5025B, Atlanta, GA 30326, (404) 841-3466, and at Pure Houston, Houston Galleria, 5015 Westheimer Rd, Houston, TX 77056, (713) 621-7873. Weekday orders placed by 12 PM ET ship the same day by UPS, and US ground shipping is free on orders over $175.
Yes. It is from Pure, Pure Atlanta's own house label, and every item sold by Pure is 100% authentic. Read the Pure authenticity guarantee.
404 is an Atlanta area code. The black crewneck carries Pure's Parenthesis 404 design as a nod to the city.
Available in sizes XS to 4XL.
Pair it with the Pure Atlanta Men's Culture Logo Sweatpants in black for an all-black Pure look. Shop more Pure at Pure Atlanta.
Online orders of full-price items can be exchanged within 14 days of delivery. Sale items and underwear are final sale, and Pure does not offer refunds.
Free pickup at Lenox Square. Usually ready within 24 hours. Choose Pickup at checkout.




