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The ICECREAM Soft Serve tee is a black, regular-fit crewneck in pure cotton, carrying the label's playful Soft Serve theme. It is an easy everyday piece that works with joggers, denim or shorts.
About ICECREAM: ICECREAM launched in 2004 as the playful sister label to Billionaire Boys Club, the New York brand founded by Pharrell Williams and Nigo. It began with skate-inspired footwear and is known for candy-bright graphics featuring dollar signs, diamonds and ice-cream motifs.
Shop it online or in store at Pure Atlanta (Lenox Square) and Pure Houston (Galleria). Order by 12 PM ET on weekdays and it ships the same day. Free ground shipping on orders over $150.

