Want to try it on? Visit us at Lenox Square in Atlanta or the Houston Galleria, or text a stylist to hold your size.
A basic black tee, turned inside out for more depth.
Purple Brand turns a basic tee inside out, putting a textured jersey face on show for a look with more depth than a standard crewneck. In black, it slots into any rotation with denim or cargos.
Style it: Pair it with Purple Brand denim and clean sneakers. Shop more Purple Brand.
About Purple Brand: Luke Cosby and Rob Lo co-founded Purple Brand in Vancouver in 2017. The label is known for luxury denim crafted with meticulous construction and detailing, later extended to leather jackets, hoodies and more.
Shop it online or in store at Pure Atlanta (Lenox Square) and Pure Houston (Galleria). Order by 12 PM ET on weekdays and it ships the same day. Free ground shipping on orders over $175.
You can buy it online at PureAtlanta.com, or in store at Pure Atlanta, Lenox Square, 3393 Peachtree Rd NE, Suite 5025B, Atlanta, GA 30326, (404) 841-3466, and at Pure Houston, Houston Galleria, 5015 Westheimer Rd, Houston, TX 77056, (713) 621-7873. Weekday orders placed by 12 PM ET ship the same day by UPS, and US ground shipping is free on orders over $175.
Yes. Every item sold by Pure is 100% authentic. Read the Pure authenticity guarantee.
Available in sizes XS to 3XL.
It is a textured jersey tee turned inside out, so the textured face is on show.
Shop more Purple Brand at Pure.
Online orders of full-price items can be exchanged within 14 days of delivery. Sale items and underwear are final sale, and Pure does not offer refunds.
Free pickup at Lenox Square. Usually ready within 24 hours. Choose Pickup at checkout.

