Purple Jeans - Optic White

Name: Purple Jeans - Optic White
Brand: Purple Jeans
SKU: P001-OPWH122
Price: 295.0 USD
Availability: InStock

Authorized Seller

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$ 295.00

Size Chart

Measure yourself, then find your number below. Between sizes? Size up for a relaxed fit, down for a slim fit. Fit varies by designer — check the Fit & Sizing notes in the product details.

Jeans & denim — sized by waist in inches
If your waist is (inches)	Your size is
28–29	28
29–30	29
30–31	30
31–32	31
32–33	32
33–34	33
34–35	34
36–37	36
38–39	38
40–41	40
42–43	42

Pants, joggers & shorts — find your waist measurement
If your waist is (inches)	Your size is
26–28	XS
29–31	S
32–34	M
35–37	L
38–40	XL
41–43	2XL
44–46	3XL
47–49	4XL
50–52	5XL

Tops, jackets & hoodies — find your chest measurement
If your chest is (inches)	Your size is
32–34	XS
35–37	S
38–40	M
41–43	L
44–46	XL
47–49	2XL
50–52	3XL
53–55	4XL
56–58	5XL

How to measure

Designer sizing varies by brand and style. Use this guide to measure yourself, then check the product description for fit notes. Still unsure? Our stylists are happy to help.

How to measure

How to take each body measurement
Measurement	How to measure
Chest	Measure around the fullest part of your chest, under your arms, keeping the tape level.
Waist	Measure around your natural waistline, where you normally wear your pants.
Hips	Stand with feet together and measure around the fullest part of your hips.
Inseam	Measure a pair of pants that fits you well, from the crotch seam to the bottom of the leg.

Denim

Designer denim is sized by waist in inches, so a 32 fits a 32-inch waist. If you are between sizes, choose the larger size for a relaxed fit or the smaller size for a close fit, since many premium jeans ease slightly with wear. Kash denim fits true to size.

Tees, hoodies and sweatsuits

Look for the fit in the product name or description. Pieces labeled skate, oversized or boxy are cut roomy, so consider your usual size or one size down. Pieces labeled slim fit closer to the body, so consider sizing up if you prefer room. The Royal Life King sweater runs small, so size up.

Need help choosing?

Text a stylist at (404) 808-2115 and a real person will tell you exactly how it fits. You can also call (404) 841-3466 during store hours, email hello@pureatlanta.com, or visit us at Lenox Square in Atlanta or the Houston Galleria. See our Shipping & Returns policy for exchanges.

Not sure? Our stylists will tell you exactly how it fits.
Text a stylist: (404) 808-2115 · Call (404) 841-3466

Free US ground shipping over $150
Ships same day on weekday orders placed by 12 PM ET
100% authentic, guaranteed
Final sale item
Questions? Text a stylist

Shipping & Returns

Shipping & Returns at a glance

Free ground shipping on US orders over $175.
Ships the same day when you order by 12 PM ET, Monday to Friday.
Every order ships with UPS and you get tracking by email.
International orders: duties and import taxes are paid at checkout, so there are no fees on delivery.
Exchanges only: 14 days on full-price items bought online. No refunds.

Track your order · Questions? Text a stylist at (404) 808-2115

How fast will my order arrive?

US shipping methods, order cutoff and delivery time
Method	Order by	Delivery
Ground (free over $175)	12:00 PM ET, Mon–Fri	3–7 business days
3 Day Select	12:00 PM ET, Mon–Fri	3 business days
2 Day Air	12:00 PM ET, Mon–Fri	2 business days
Next Day Air	12:00 PM ET, Mon–Fri	1 business day

Orders placed after 12 PM ET ship the next business day; orders placed after 12 PM on Friday or over the weekend ship Monday. Business days exclude weekends and holidays. Delivery times are for the contiguous US; Alaska and Hawaii take longer.

How much does shipping cost?

Ground shipping is free on US orders over $175. Faster methods and orders under $175 show their price at checkout before you pay. Orders over $500 need a signature on delivery, so your package arrives safely.

Do you ship internationally?

Yes, with UPS Worldwide. Shipping options and costs show at checkout, and duties and import taxes for your country are calculated and paid there too. The total you see is the total you pay.

Can I ship to a P.O. box?

We ship to street addresses with UPS. Some P.O. box and APO addresses can be shipped with USPS; contact us before ordering.

Can I exchange something I bought online?

Yes. Full-price items can be exchanged within 14 days of delivery, in the same condition you received them, for another size, another item, or an online gift card. We offer exchanges only, no refunds. Return shipping is paid by the customer, and the original shipping charge isn’t refunded. Sale items and underwear are final sale.

How do exchanges work?

Text (404) 808-2115 or email hello@pureatlanta.com with your order number and what you’d like instead. We’ll place the new item on hold.
Ship your item back to the address below as soon as you can. Holds aren’t guaranteed, so sooner is better.
We’ll email you when it arrives and again when your exchange is complete, usually within 7 business days.

Which days don’t you ship?

Our warehouse is closed on New Year’s Day, Martin Luther King Jr. Day, Presidents’ Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, the day after Thanksgiving and Christmas Day.

Bought in one of our stores?

In-store purchases can be exchanged at the store within 7 days. In-store sales are final, with no refunds.

Pure Atlanta
3393 Peachtree Rd NE 5025B
Atlanta, GA 30326
(404) 841-3466
hello@pureatlanta.com

Want to try it on? Visit us at Lenox Square in Atlanta or the Houston Galleria, or text a stylist to hold your size.

Authorized retailer, authenticity guaranteed
Ships same day on weekday orders by 12 PM ET
Two stores: Lenox Square & Houston Galleria
A real stylist texts you back: (404) 808-2115

Description

Optic white denim for sharp contrast.

Purple Brand's P001 in optic white is a low-rise skinny jean built with reinforced belt loops and hidden back pocket rivets for quiet durability. The bright white makes any top look sharper, from a black hoodie to a summer tee.

Optic white — a bright, clean statement
Low-rise skinny fit — a sharp modern line
Reinforced belt loops and hidden back pocket rivets — built to last
Comes with the signature Purple hangtag

Style it: Wear it with a black hoodie and black sneakers for sharp contrast. Shop more Purple Brand.

About Purple Brand: Luke Cosby and Rob Lo co-founded Purple Brand in Vancouver in 2017. The label is known for luxury denim crafted with meticulous construction and detailing, later extended to leather jackets, hoodies and more.

Shop it online or in store at Pure Atlanta (Lenox Square) and Pure Houston (Galleria). Order by 12 PM ET on weekdays and it ships the same day. Free ground shipping on orders over $175.

Details

Brand: Purple Brand
Gender: Men's
Color: Optic White
P001 silhouette
Reinforced belt loops for durability
Button closure
Hidden back pocket rivets
Comes with signature Purple hangtag
Style #: P001-OPWH122

Fit & Sizing

Low-rise skinny fit
Sized by waist in inches, 28 to 40

Care

Wash inside out
Machine wash separately in cold water
Hang dry only
Do not tumble dry

Questions

Where can I buy the Purple Brand P001 Jeans in optic white?

You can buy them online at PureAtlanta.com, or in store at Pure Atlanta, Lenox Square, 3393 Peachtree Rd NE, Suite 5025B, Atlanta, GA 30326, (404) 841-3466, and at Pure Houston, Houston Galleria, 5015 Westheimer Rd, Houston, TX 77056, (713) 621-7873. Weekday orders placed by 12 PM ET ship the same day by UPS, and US ground shipping is free on orders over $175.

Are these Purple Brand jeans authentic?

Yes. Every item sold by Pure is 100% authentic. Read the Pure authenticity guarantee.

How do they fit?

They are a low-rise skinny fit in the P001 silhouette. Sized by waist in inches, available in sizes 28 to 40.

What goes with them?

Wear them with a black hoodie and black sneakers for sharp contrast. Shop Purple Brand at Pure.

Can I return or exchange them?

Online orders of full-price items can be exchanged within 14 days of delivery. Sale items and underwear are final sale, and Pure does not offer refunds.