Want to try it on? Visit us at Lenox Square in Atlanta or the Houston Galleria, or text a stylist to hold your size.
Rep the city on Atlanta time, in a fabric made only for Pure.
The 4:04 Pure Atlanta Time tee is a black crewneck built around a hometown nod to the 404, cut from Pure's own proprietary luxury tech fabric. The blend was developed exclusively for Pure: it stretches and moves with you, wicks moisture away to keep you cool and dry, and has a smooth, premium feel you won't find in an ordinary tee. It is the easy pick for game day, a weekend run to Lenox or a gift for anyone who loves the city.
Style it: Wear it with black Pure Atlanta Culture Sweatpants and white sneakers for a full Atlanta look. Shop more Pure.
About Pure: Pure is Pure Atlanta's own house label, designed for the boutique's clients in Atlanta and Houston.
Shop it online or in store at Pure Atlanta (Lenox Square) and Pure Houston (Galleria). Order by 12 PM ET on weekdays and it ships the same day. Free ground shipping on orders over $175 — add another piece to unlock it.
Free pickup at Lenox Square. Usually ready within 24 hours. Choose Pickup at checkout.



