Want to try it on? Visit us at Lenox Square in Atlanta or the Houston Galleria, or text a stylist to hold your size.
Clean white denim, destroyed and outlined in silicone.
Purple Brand's P001 jean in clean white, broken up by four-pocket destruction with a raised silicone outline around the rips. Reinforced belt loops and hidden back-pocket rivets keep the build sharp; it's a statement pair for summer nights and dinners out.
Style it: Pair with a black hoodie or a crisp black tee and let the denim do the talking. Shop more Purple Brand.
About Purple Brand: Luke Cosby and Rob Lo co-founded Purple Brand in Vancouver in 2017. The label is known for luxury denim crafted with meticulous construction and detailing, later extended to leather jackets, hoodies and more.
Shop it online or in store at Pure Atlanta (Lenox Square) and Pure Houston (Galleria). Order by 12 PM ET on weekdays and it ships the same day. Free ground shipping on orders over $150.
You can buy it online at PureAtlanta.com, or in store at Pure Atlanta, Lenox Square, 3393 Peachtree Rd NE, Suite 5025B, Atlanta, GA 30326, (404) 841-3466, and at Pure Houston, Houston Galleria, 5015 Westheimer Rd, Houston, TX 77056, (713) 621-7873. Weekday orders placed by 12 PM ET ship the same day by UPS, and US ground shipping is free on orders over $150. International duties are paid at checkout.
Yes. Every item sold by Pure is 100% authentic. Read the Pure authenticity guarantee.
It is the Purple Brand P001 low-rise skinny fit. Available in waist sizes 28 to 40.
Browse more pieces to wear with it: Shop Purple Brand at Pure. For styling help, text a stylist at (404) 808-2115.
Online orders of full-price items can be exchanged within 14 days of delivery. Sale items and underwear are final sale, and Pure does not offer refunds.
Free pickup at Lenox Square. Usually ready within 24 hours. Choose Pickup at checkout.

