Want to try it on? Visit us at Lenox Square in Atlanta or the Houston Galleria, or text a stylist to hold your size.
Oxblood overspray on Purple's signature P001 — denim that talks.
The Purple Brand P001 in Oxblood Speckle Overspray takes the label's core jean and finishes it in a deep red speckled overspray. It's built with the details Purple is known for: lined back pockets, hidden rivets, corded belt loops and a cow leather patch, in a cotton denim with a touch of stretch. Let it be the loudest piece in the fit — night out, show, or a weekend at Lenox.
Style it: Keep the top quiet — a black heavyweight tee or hoodie and black sneakers let the oxblood do the work. Shop more Purple Brand.
About Purple Brand: Luke Cosby and Rob Lo co-founded Purple Brand in Vancouver in 2017. The label is known for luxury denim crafted with meticulous construction and detailing, later extended to leather jackets, hoodies and more.
Shop it online or in store at Pure Atlanta (Lenox Square) and Pure Houston (Galleria). Order by 12 PM ET on weekdays and it ships the same day. Free ground shipping on orders over $150.
You can buy them online at PureAtlanta.com, or in store at Pure Atlanta, Lenox Square, 3393 Peachtree Rd NE, Suite 5025B, Atlanta, GA 30326, (404) 841-3466, and at Pure Houston, Houston Galleria, 5015 Westheimer Rd, Houston, TX 77056, (713) 621-7873. Weekday orders placed by 12 PM ET ship the same day by UPS, and US ground shipping is free on orders over $150.
Yes. Every item sold by Pure is 100% authentic. Read the Pure authenticity guarantee.
98% cotton and 2% lycra, with a 100% cow leather patch.
Men's waist sizes 28 to 40 (style P001-OSOS122).
Pair them with a black heavyweight tee or hoodie and black sneakers. Shop Purple Brand at Pure.
Online orders can be exchanged within 14 days of delivery on full-price items. Sale items and underwear are final sale. Pure does not offer refunds.
Free pickup at Lenox Square. Usually ready within 24 hours. Choose Pickup at checkout.


