Giuseppe Zanotti in Atlanta: The Signature Sneakers, the Italian Craft and How to Wear Them Now

Few names in luxury footwear carry the same instant recognition as Giuseppe Zanotti. Italian craftsmanship, a gleaming metal signature plate and a touch of rock-and-roll attitude have made his sneakers a staple for anyone who wants their shoes to say something. At PURE, Giuseppe Zanotti has been a go-to for years, and fall is the perfect moment to step into a new pair. Here is everything you need to know about the brand, from its roots to how to wear it now.

The Story of Giuseppe Zanotti

Giuseppe Zanotti was born in San Mauro Pascoli, a small town in Italy's Emilia-Romagna region that has been a center of shoemaking for generations. He began his career designing footwear for other fashion houses before launching his own label in the mid-1990s, when he acquired the local Vicini shoe factory and turned it into the home of his namesake brand.

From there, Zanotti built a global name on sculptural, jewel-adorned heels for women and bold, high-shine sneakers for men. Collaborations with music stars, including Kanye West, pushed his sneakers into the center of hip-hop and streetwear culture, and the brand has stayed a favorite of artists, athletes and anyone who appreciates statement footwear made in Italy.

The Signatures

The metal signature plate, a polished logo detail that marks a pair as Zanotti from across the room. Side zips on many of the mid and high tops, a design hallmark that adds edge and makes them easy to slip on. Exotic textures like python-print leather, velvet and patent finishes that give every pair a luxe feel. And Italian craftsmanship, with every pair made in Italy using the skills of the shoemaking district where the brand was born.

This Season at Pure

This fall, our Giuseppe Zanotti selection leans into rich textures and confident color, from golden python and red velvet to clean black-and-white low tops and an easy logo slide. Shop some of our favorites below or at your closest PURE location:

How to Wear It Now

Let the sneaker lead

A pair like the Rigolia in gold python is the centerpiece of the outfit. Keep everything else simple with dark denim, a black hoodie or a crisp white tee, and let the shine do the talking.

Dress it up for fall

As Atlanta cools down, the Bertens in red velvet or the Birel mid top in white pair perfectly with tailored trousers, a knit sweater and a leather or suede jacket. It is an easy way to take luxury sneakers from daytime to dinner.

Keep it clean and classic

The Talon low top works with almost anything. Go black-and-white for an everyday staple with a tracksuit or relaxed denim, or choose orange to add a bold hit of color to an all-black look.

Why Shop Giuseppe Zanotti at Pure

Every piece at PURE is 100% authentic, so you can shop Giuseppe Zanotti with complete confidence. Our stylists can help you find the right fit and build a full look around your new pair. Enjoy free shipping on orders over $275, and same-day shipping on weekday orders placed by 12 p.m. ET.

Giuseppe Zanotti FAQ

Where can I buy authentic Giuseppe Zanotti in Atlanta?

PURE carries authentic Giuseppe Zanotti, and you can shop the full selection online at pureatlanta.com/collections/giuseppe-zanotti. To check in-store availability, contact your closest PURE location.

Where are Giuseppe Zanotti shoes made?

Giuseppe Zanotti shoes are made in Italy. The brand was founded by designer Giuseppe Zanotti in San Mauro Pascoli, a town known for its long shoemaking tradition.

How do Giuseppe Zanotti sneakers fit?

Giuseppe Zanotti sneakers are listed in US and EU sizing, from 7/40 through 13/46. Most styles fit true to size with a structured Italian last. Between sizes? Our stylists can help by phone every day from 10 a.m. to 1 p.m. ET at (404) 841-3466.