YFN Lucci Signs the Pure VIP Wall

Some days at Pure are just another day on the sales floor. Then there are the days when one of Atlanta's own walks through the door. This week, YFN Lucci stopped by Pure Atlanta, shopped the floor, took a photo with our very own Lizzie Pure, and added his signature to the Pure VIP Wall.

Who Is YFN Lucci?

Born Rayshawn Bennett, YFN Lucci is an Atlanta original, raised in the city's Summerhill neighborhood. He came up through the mixtape circuit before breaking through nationally with "Key to the Streets" featuring Migos and Trouble in 2016. A year later, "Everyday We Lit" with the late PnB Rock climbed into the Billboard Hot 100 and became one of the defining melodic rap records of that era.

His debut album, Ray Ray from Summerhill (2018), debuted in the top 15 of the Billboard 200 and put his neighborhood on the map with it. Along the way he has worked with names like Rick Ross, Meek Mill, Lil Durk, Boosie Badazz, 2 Chainz and Lil Wayne. Since coming home in early 2025, he has been back in the studio and back in the city, and Atlanta has shown him love everywhere he goes.

Signing the Pure VIP Wall

The Pure VIP Wall is where the artists, athletes and tastemakers who shop with us leave their mark. It isn't something we hand out. Every signature on it belongs to someone who came through, shopped with us and became part of the Pure family.

Lucci took his time on the floor, talked style with the team, and then picked up the marker and put his name up alongside the other legends who've come through our doors. Before he left, he posed for a photo with Lizzie Pure. It's a moment we'll be talking about for a while.

Watch the Moment

Watch YFN Lucci at Pure Atlanta on Instagram

Shop Where Atlanta Shops

Pure has been dressing Atlanta's biggest names for years, and the same luxury and contemporary designers they shop are waiting for you in store and online. Stop by Pure Atlanta to see the VIP Wall for yourself, or shop the latest arrivals at PureAtlanta.com.

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