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Simon Tavassolia first launched his brand in 1987, however, you might better know him as B.B. Simon, the creator behind the iconic B.B. Simon belts that remain one of the world’s most beloved fashion accessories to this day.

I’m really excited to introduce GodSpeed to the Pure product mix for the holiday 2016 season in all cities.  I chose Godspeed from all outerwear lines in the market because of their persistent innovation and aesthetic.